Tuulla dress

I’ve been doing this consistently in one way or another for 3 years now.

But unfortunately for me, I haven’t had a rocket-pack attached to my back jetting me into the realms of super success. With hundreds upon thousands of people following me on social media, reading and sharing my blog or flocking to stores to buy what I’m wearing. I’m certainly not Chiara Ferragni (you can read about my meeting with her here)! So why on Earth do I keep persisting? Working really hard on sourcing fabulous outfits, curating images, taking time out of my very rare holidays and days off to shoot? I guess the answer is I really enjoy it. And those aforementioned points were never the driving factors as to why I started in the first place.

Blogging is a creative outlet for me – it’s the one environment where I have complete editorial control. No producer telling me to script in a certain way, or being told to write about a subject that doesn’t interest me, or when people take pictures and post the ones that I think look terrible – etc etc. It’s nice to jot down what I’m thinking, talk about things that I’m passionate about and only press the publish button when I feel happy with it all.

Sometimes it can feel disappointing that it seems like I am just writing to myself, despite my constant striving to only put out the most fine-tuned posts in the realm of the interwebs, but for some reason I just don’t want to stop. I would love to be able to say that blogging could provide me with a living, but that would be a lie. However, I also am so grateful for the doors it has opened for me in a many number of ways.

The blogging space does sometimes feel saturated now, and I don’t really know where it’s headed, but there’s no harm in continuing to do what you love, regardless of what it means to others. At the end of the day, I think we all need to stop being concerned with what others think, and find gratification in what you’re doing for yourself. You only really need your own approval.

Always learning.

+ WEARING // Tuulla dress // Country Road slides // Miu Miu glasses

Yvette King Tuulla dressProcessed with VSCOcam with f2 presetCountry Road



Written by Yvette King